Why bank transfers are not a simple replacement for cards
Automated clearing house (ACH) and other bank transfer rails operate on different risk principles than card schemes. For a merchant, the primary appeal is a dramatic reduction in transaction costs and the near-elimination of fraudulent chargebacks. Since payments are pushed from the customer's bank account or pulled with direct authorisation, the lengthy dispute windows and friendly fraud incentives of card payments are sharply curtailed.
However, this does not make it a risk-free channel. The network operator, Nacha in the United States, sets strict thresholds for returned payments. If too many debits fail due to insufficient funds, invalid account details, or a customer claiming a debit was unauthorised, your provider will terminate the facility. For businesses that sell to other businesses, ACH credit origination (paying out) is a standard treasury function. For those selling to consumers, ACH debit (pulling funds) is a high-risk activity that requires dedicated underwriting. Providers that offer high-risk ACH processing scrutinise a company's history, business model, and customer profile just as intensely as they would for a card processing application.