How to Attract Institutional Traders to a Crypto Exchange
Institutions don't choose venues on marketing. They choose on the answers a risk team gets when they ask the same five questions. Get those answers right and the pipeline opens; get them wrong and no campaign closes.
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- Q1
- Where is customer crypto held?
- Q2
- How is fiat segregated?
- Q3
- What is the settlement window?
- Q4
- What does the audit pack look like?
Custody and segregation come first
Before fee tiers, before API documentation, before liquidity claims. Risk teams stop reading if these answers are weak.
Frequently asked
Do we need a sales team?
Eventually yes. Before that, you need a credible product, an institutional-grade compliance package, and a partner who can sit in the diligence call.
Talk to a partner
Live decision on the table?
Licensing, market structure, MM panel design, listings framework, or institutional onboarding — direct partner time, no pitch deck.