IDO & TGE Post-Launch Liquidity Strategy
Most TGEs are run as marketing events. The ones that mature into real assets are run as liquidity events — pool sized properly, unlock cliffs sequenced against panel activation, and a CEX handoff planned before the token trades.
Book a 30-min call with a partner →Confidential · No obligation
- Launch pool
- USD 0.5M–5M typical depending on FDV
- Panel activation
- T+0 to T+7 days
- Unlock cadence
- Modelled against panel depth
- Failure mode
- Wide spread on day 1, never recovers
The 0/7/30/90 framework
Day 0 is the launch pool. Day 7 is the CEX panel live. Day 30 is the first KPI review and the first unlock pressure test. Day 90 is the renewal decision. Plan every cliff against this calendar before launch.
Frequently asked
Should the project run the launch pool itself?
Almost never. A professional MM sizes and manages the pool, hedges the inventory exposure, and unwinds it into the CEX panel as depth builds.
Talk to a partner
Live decision on the table?
Panel design, term-sheet review, KPI matrix, or a venue rebate negotiation — direct partner time, no pitch deck.