Crypto market making and token liquidity, explained for founders
How liquidity is actually priced, structured, measured, and governed — from pre-TGE planning to repairing a dead order book. Written by advisers who sit on the issuer's side of the table.
The full series
17 guidesHow to Get a Market Maker for Your Token Launch
How to secure a market maker before a TGE: timelines, float sizing, term sheets, and what day-one liquidity should look like.
Why Exchanges Require a Market Maker Before Listing
What exchanges ask for on a listing application, why liquidity is effectively mandatory, and how to meet the requirement without overpaying.
How Much Does a Crypto Market Maker Cost?
What projects pay for crypto market making: retainer ranges, loan and option economics, hidden costs, and how to compare quotes fairly.
Token Loan vs Fee Retainer: The Two Market Making Models Compared
Token loan versus fee retainer: how market makers get paid, the treasury implications of each, and which structure suits your stage.
DEX vs CEX Market Making: What's Different?
AMM pools versus order books: how each behaves, what each costs, and how to split liquidity between DEX and CEX venues.
Legitimate Market Making vs Wash Trading: What's the Difference?
Where legitimate liquidity provision ends and market abuse begins: wash trading, spoofing, volume inflation, and staying compliant.
Token Launch Checklist: Everything You Need Before Listing
The pre-TGE checklist: entity and legal, tokenomics, liquidity, exchange applications, custody, banking, and day-one operations.
My Token Has No Liquidity: How to Fix a Dead Order Book
Diagnose thin token liquidity and low volume, then rebuild it: provider audit, float repair, venue consolidation, and recovery timelines.
How DAOs Manage Market Making Without Selling the Treasury
Treasury-safe liquidity management for DAOs and protocols: governance-ready mandates, loan risk, reporting standards, and long-term liquidity strategy.
Market Maker Red Flags: How to Vet a Provider Before You Sign
How to vet a crypto market maker: due diligence checklist covering capital, venue standing, references, red flags, and contract terms.
You Raised on a Launchpad. Now You Need Liquidity.
Post-launchpad liquidity: pool sizing, unlock sequencing, listings, and market making for launchpad graduates after an IDO.
Crypto Market Makers Compared: How to Choose the Right One
Crypto market makers compared: provider types, scoring framework, RFP questions, and red flags for choosing the right desk.
What Is a Crypto Market Maker? How Token Liquidity Actually Works
A crypto market maker quotes continuous buy and sell orders so a token can be traded without gaps. How they work, what they charge, and when a project needs one.
How to Hire a Crypto Market Maker: Selection, Terms and Red Flags
A practical process for hiring a crypto market making firm: writing the brief, comparing proposals, negotiating terms, and the red flags that predict failure.
Market Maker vs Liquidity Provider: What the Difference Means for a Token
Market makers quote two-sided orders on exchanges; liquidity providers supply assets to automated pools. How each works, what each costs, and which a token needs.
Crypto Market Making Services: What You Are Buying and What It Should Cost
What crypto market making services include, how mandates are scoped and priced per venue, and how token issuers appoint and oversee a liquidity provider.
Talk to us about your token's liquidity
Pre-launch planning, provider selection, term-sheet review, or repairing a thin book. A partner will reply within one business day.