Crypto market making and token liquidity, explained for founders
How liquidity is actually priced, structured, measured, and governed — from pre-TGE planning to repairing a dead order book. Written by advisers who sit on the issuer's side of the table.
The full series
24 guidesHow to Get a Market Maker for Your Token Launch
How to secure a market maker before a TGE: timelines, float sizing, term sheets, and what day-one liquidity should look like.
Why Exchanges Require a Market Maker Before Listing
What exchanges ask for on a listing application, why liquidity is effectively mandatory, and how to meet the requirement without overpaying.
How Much Does a Crypto Market Maker Cost?
What projects pay for crypto market making: retainer ranges, loan and option economics, hidden costs, and how to compare quotes fairly.
Token Loan vs Fee Retainer: The Two Market Making Models Compared
Token loan versus fee retainer: how market makers get paid, the treasury implications of each, and which structure suits your stage.
DEX vs CEX Market Making: What's Different?
AMM pools versus order books: how each behaves, what each costs, and how to split liquidity between DEX and CEX venues.
Legitimate Market Making vs Wash Trading: What's the Difference?
Where legitimate liquidity provision ends and market abuse begins: wash trading, spoofing, volume inflation, and staying compliant.
Token Launch Checklist: Everything You Need Before Listing
The pre-TGE checklist: entity and legal, tokenomics, liquidity, exchange applications, custody, banking, and day-one operations.
My Token Has No Liquidity: How to Fix a Dead Order Book
Diagnose thin token liquidity and low volume, then rebuild it: provider audit, float repair, venue consolidation, and recovery timelines.
How DAOs Manage Market Making Without Selling the Treasury
Treasury-safe liquidity management for DAOs and protocols: governance-ready mandates, loan risk, reporting standards, and long-term liquidity strategy.
Market Maker Red Flags: How to Vet a Provider Before You Sign
How to vet a crypto market maker: due diligence checklist covering capital, venue standing, references, red flags, and contract terms.
You Raised on a Launchpad. Now You Need Liquidity.
Post-launchpad liquidity: pool sizing, unlock sequencing, listings, and market making for launchpad graduates after an IDO.
Crypto Market Makers Compared: How to Choose the Right One
Crypto market makers compared: provider types, scoring framework, RFP questions, and red flags for choosing the right desk.
What Is a Crypto Market Maker? How Token Liquidity Actually Works
A crypto market maker quotes continuous buy and sell orders so a token can be traded without gaps. How they work, what they charge, and when a project needs one.
How to Hire a Crypto Market Maker: Selection, Terms and Red Flags
A practical process for hiring a crypto market making firm: writing the brief, comparing proposals, negotiating terms, and the red flags that predict failure.
Market Maker vs Liquidity Provider: What the Difference Means for a Token
Market makers quote two-sided orders on exchanges; liquidity providers supply assets to automated pools. How each works, what each costs, and which a token needs.
Crypto Market Making Services: What You Are Buying and What It Should Cost
What crypto market making services include, how mandates are scoped and priced per venue, and how token issuers appoint and oversee a liquidity provider.
The Biggest Crypto Market Makers in 2026: Who They Are and Who They Actually Serve
The major crypto market making firms, what each is known for, the size of issuer they realistically take on, and how to read their term sheets.
How to Become a Crypto Market Maker: Capital, Infrastructure, Venue Access and Licensing
What it actually takes to run a crypto market making desk: capital, latency and infrastructure, exchange MM programmes, risk limits, and regulatory footing.
Binance Market Maker Requirements: Liquidity Expectations for Listings and MM Programmes
What Binance expects from market makers and from listing projects: spread and depth obligations, MM programme access, fee tiers, and wash-trading enforcement.
Bybit Market Maker Requirements: Listing Liquidity, MM Tiers and Derivatives Depth
How Bybit assesses market makers and listing liquidity: spot and perpetual depth, MM programme access, rebate tiers, and what issuers should contract for.
OKX Market Maker Requirements: Programme Access, Listing Liquidity and Depth Obligations
How OKX assesses market makers and listing liquidity: MM programme tiers, spread and depth obligations, corporate onboarding, and what issuers should contract for.
MEXC Market Maker Requirements: Listing Liquidity for Early-Stage Tokens
What MEXC expects from market makers and listing projects, why early-stage listings need tighter liquidity discipline, and how to contract for it.
KuCoin Market Maker Requirements: MM Programme Access and Listing Liquidity
KuCoin market maker programme access, listing liquidity expectations, spread and depth obligations, and how issuers should structure a provider agreement.
Talk to us about your token's liquidity
Pre-launch planning, provider selection, term-sheet review, or repairing a thin book. A partner will reply within one business day.