Multi-currency and FX account for performance marketing agencies with a Georgian company

Our process begins by mapping your specific currency needs: the corridors you use to receive client payments and pay for media, your monthly FX volumes, and your key counterparties. Based on this, we identify suitable UK or EEA-licensed electronic money institutions (EMIs) whose currency capabilities and risk appetite align with the performance marketing industry. We then assemble a full KYB (Know Your Business) pack, including a clear flow-of-funds diagram and a narrative explaining your revenue model. This file anticipates underwriter questions about pass-through ad spend. Finally, we manage the introduction and support you through to account opening.

Underwriters focus on the flow of funds and the nature of your clients. They will verify your ultimate beneficial ownership (UBO) and residency, checking for sanctions or high-risk country exposure. For performance marketing, they scrutinise the separation between your agency's earnings and the ad spend you handle for clients. Expect to provide commercial contracts with your clients and evidence of ownership for advertising accounts. A key risk factor is your clients' industries; providers will decline to service agencies promoting prohibited or high-risk verticals. We ensure your client list and business model are presented clearly to avoid misinterpretation.

Using a Georgian LLC is efficient, but providers will require a clear understanding of your business substance. While Georgia's National Bank regulates financial services, the institutions providing multi-currency accounts will typically be licensed in the EEA or UK. Underwriters will review your Georgian registry extract and charter. Having a local director or demonstrating a tangible management presence in Georgia strengthens your case, showing it is not merely a brass-plate company. This is more crucial for financial institutions than the lighter requirements for a Hong Kong entity, for example. We help you present the commercial rationale for your Georgian setup effectively.

Accounts for marketing agencies are often rejected due to a poor explanation of fund flows. Providers worry that client ad-spend funds are co-mingled with agency revenue, creating ambiguity and compliance risks. If an agency cannot clearly prove how it separates and uses funds designated for media buys, an underwriter may decline the application. Sudden changes in transaction patterns or servicing clients in newly designated high-risk industries can also trigger account closure. Our preparation process focuses on creating a clear, evidence-based narrative of your payment flows from the outset, significantly reducing the risk of refusal or later suspension.

For a well-prepared Georgian performance marketing agency, securing a multi-currency account typically takes one to five weeks from the point of introduction to a provider. The timeline depends on the provider's backlog and the complexity of your UBO structure. Once your account is live, maintaining it requires consistent communication. If you plan to enter new markets, serve different client verticals, or expect a major change in FX volume, we help you notify your provider in advance. This proactive approach prevents your account from being flagged for unusual activity. We also recommend having a backup provider scoped to ensure business continuity.